Bayer and the UPV present the Master Bayer Impulsa (MBI)
Bayer and the Universitat Politècnica de València (UPV) have presented the 1st Master of Business Management and Technologies for Integrated Crop Management, Bayer Impulsa Master, at the UPV School of Agricultural Engineering and the Environment. The event was attended by the international lecturer and writer Álex Rovira.
Rovira, in his speech, has ensured that “the World that comes” has given the keys to understand the future that awaits us. “Technologies, digitalisation, robotics … will create solutions inconceivable nowadays and, combined with each other, will revolutionize the world. This master’s degree is an example of creating synergies between the different technical aspects, financial, marketing etc to give holistic answers to new social challenges and the agricultural sector, “he pointed.
“The young professionals who have lost their jobs with the crisis have returned to the family farming business with training and experience that brings new business models to the field. With this Master we give them tools according to this new profile of farmer, “said Adonay Obando, general manager of Bayer’s Crop Science division.
Francisco Rodríguez Mulero, Autonomous Secretary of Agriculture and Rural Development and Director of the Valencian Agency for the Promotion of Agrarian Guarantee, during his speech, has highlighted the importance of the agricultural sector in the Valencian Community. “For every euro we export from the automobile sector, we import € 0.7; On the other hand, for every euro we export in agriculture, we only import 0.3 €, “he explained.
For his part, Francisco José Mora Mas, rector of the Universitat Politècnica de València, has emphasized the importance of the transfer of knowledge from university to company and vice versa, thus achieving the employability of students.
The agricultural sector is in a stage of changes due to technology, the market and climate change. These factors are conditioning the creation of new protection and crop production models, the digitalization of farms, the modeling of pests and diseases, the birth of new forms of communication and dissemination of information and the organization of the market. “All these changes cause that the companies of the sector must adapt quickly to the new characteristics of the surroundings and precisely the distributors of the phytosanitary ware products are the first interested in knowing which are the new tendencies and needs of the agriculturalists” has explained Adonay Obando.
In this context, Bayer launches the Master Bayer Impulsa through the Bayer Chair and in collaboration with the UPV and other universities in the peninsula. It is a project to revitalize the distribution sector and its mission is the transfer of knowledge and the development of technical-scientific qualifications, marketing and management of professionals working in this area of high regulation and periodic changes. In this way, it seeks to respond to the training needs that allow facing the current and future challenges of agriculture and improve competitiveness and promote the development of the distribution channel in the Iberian Peninsula.
The mission of this Master is the transfer of knowledge and the development of technical-scientific qualifications, marketing and management to distribution technicians
The Master will be developed through a semi-face-to-face format and a modular structure with four different areas: agronomy, digital agriculture, business management and marketing. Students can take the full Master, obtaining the title “Business and Technology Management for Integrated Crop Management”, or by modules, acquiring expert degrees in each of the areas.
During the event, the Bayer Impulsa Award, worth € 10,000, was also presented and aims to promote innovation in the agriculture sector in the Iberian Peninsula. This will reward the best research work in the field of crop production and protection, seed technology, biotechnology, sustainable agriculture and respectful of the environment. They can participate in the prize: teachers, researchers, students, provided they work or study in Spanish or Portuguese universities, or agricultural professionals, who develop their activity in Spain or Portugal.