UK: Rioja gap in an increasingly casual restaurant in the UK is done

The survey of regular wine drinkers has shown that in the last six months have been consumers who have asked Rioja wines in a restaurant (23%) than did any other region, including Burgundy (7% ) and Bordeaux (13%).

Rioja wines are preferred by British diners, ahead of renowned names such as Bordeaux and Burgundy, according to a recent survey by Wine Intelligence about the positioning of the different wine regions of the world in restoring the UK.

The survey of regular wine drinkers has shown that in the last six months have been consumers who have asked Rioja wines in a restaurant (23%) than did any other region, including Burgundy (7% ) and Bordeaux (13%).

The quality and the culinary culture of the region are reflected in the key demand Rioja wine in the hotel in the UK, with a greater number of consumers citing his ability to mix with food (48%) and taste ( 53%) as decisive in choosing wines of Rioja against those of another region factors. The study also reveals that British diners shun formal traditions and, more than ever, show their taste for more informal spirit of the Spanish gastronomic culture. When eating out, 66% of respondents say that they find it more important that the atmosphere is relaxed it of “haute cuisine” (19%) or offers a “formal service” (12%) .

The quality and the culinary culture of the region are reflected in the key demand Rioja wine in the hotel the UK

For British consumers, Rioja wines are your number one choice in bars, taverns, ‘gastropub’ and other casual restaurants, well ahead of Cotes du Rhone, Chianti and Bordeaux. “Our customers prefer to open a bottle of Rioja and share a few dishes with his friends, who feel intimidated by the letter or a formal restaurant environment,” says Noelia Rojilla, the famous ‘Bar Tozino’ London. For wine expert and TV presenter Jane Parkinson, “Rioja wines are very versatile in terms of marriage, you make it easy when it comes to choosing a menu, because they complement a variety of meats, cheeses and seafood.” “Tapas are quite easy to prepare and serve with a good bottle of Rioja assures the satisfaction of everyone,” he concludes.

And not only when it comes to eating out Britons opt to recreate the Spanish dining experience. According to the study, Spanish products purchased more than ever, with sales growth of products such as Iberian ham, Manchego cheese, rice and chorizo ​​pump. Source: La encuesta entre consumidores habituales de vino ha demostrado que en los últimos seis meses han sido más los consumidores que han pedido vinos de Rioja en un restaurante (un 23%) que los que lo han hecho de cualquier otra región, incluyendo Borgoña (7%) y Burdeos (13%).

Source: Europapress