The launch of Premium Mitas for the replacement market begins in 2016
Since January this year the Premium Mitas tires replace Continental agricultural tires in the replacement market. The Mitas Premium range will gradually be available worldwide for purchase through local distributors. Mitas continues in this manner with the successful launch that took Premium Mitas original equipment, where deliveries of Mitas Premium, as a substitute for Continental agricultural tires, started in January 2015. Mitas Tires Premium Premium maintain the same quality and technical characteristics the Continental tires, manufactured under license by Mitas since 2004.
“The launch of Premium Mitas in the original equipment was a success. I am glad to announce that we are successfully completing our plan, introducing Premium Mitas in the replacement market in 2016, “said Andrew Mabin, director of marketing and sales of Mitas.” Throughout the year we have informed our dealer network on Premium Mitas deliveries. We have received very positive reactions, and this motivates us in our efforts to further strengthen the Mitas brand in the premium segment.”
Mitas strategy is to unify the Premium product under one brand, ie Mitas. The Cultor brand will play a prominent role in the price-sensitive segment paper. Tires Mitas premium product line are directly comparable to the Continental agricultural tires produced by Mitas since 2004. The Mitas Premium range is formed by the Continental tires marked up as well as new products and developed only under the Mitas brand.
Currently, the Mitas Premium range for European markets includes several major tread designs, in addition to the SFT (Super Flexion Tyres), VF (Very High Flexion Tyres) tires HC1000, HC2000, HC3000 also called SFT IF ( Improved Flexion Tyres), CHO (Cyclic Harvesting Operations), SST (Silent Speed Tyre), AC65, HC70, T AC70, AC85, AC90 and AGRITERRA.
Source: Mitas
