Fruit Logistica 2016 held a conference on the logistical challenges of international trade in fruit and vegetables

Fruit Logistica, the most important fresh produce industry trade platform, choose Port of Barcelona to celebrate the upcoming December 15 its first event in Spain dedicated to the importance of logistics in international trade of fruits and vegetables. The collaboration between the Berlin fair and Port of Barcelona especially intended to emphasize the logistical challenges that arise when exports are addressed long distance as they can be targeted to Asian or Latin American markets.

The opening ceremony will be given by Ms. Rosa Puig, Commercial Director of Port of Barcelona, ​​who highlighted the commitment of the Catalan horticultural sector by opening new international markets. Subsequently, Mr. José Luis Guarda, Director of the Department of Agriculture and Fisheries of the Generalitat of Catalonia, will welcome attendees at this conference organized by FRUIT LOGISTICA in liaison with the port facility that seeks to position itself as a gateway to Europe for imports from overseas.

The session will include the involvement of Robert D. Perucho, Commercial Director of Fruits de Ponent, who discussed the logistical challenges that the Catalan company has successfully overcome to become one of the leaders in the horticultural international scene. In addition, Paul D. Vilanova explain the firm commitment of Mercabarna, Barcelona Wholesale Market for continuous improvement of the logistics of fresh produce.

As international and counterpoint directly from Germany, moves to participate in day Alex Von D. Stempel, Director General of Cool Logistics Asia, a contest of high-level, held parallel to the fair Asia Fruit Logistica in Hong Kong, addresses each year the situation of logistics in Asia. Finally, the organizers of the fair, Ms. Silvia Juanes, Director of Communications at FRUIT LOGISTICA for Spain and Latin America, will present the novelties of the next edition of the fair, among which is Logistics Hub, a series of events will address, from 3 to 5 February and in the same part of the fair, the ten most pressing issues of the international supply chain in fresh.

In the last edition 2015, FRUIT LOGISTICA had 65,000 trade visitors from over 135 countries. 2,785 exhibitors from 83 countries presented a wide range of products from all sectors of the horticultural trade.

Then the program of the event is attached:

TOPIC: “FRUIT LOGISTICA 2016: THE CHALLENGES OF INTERNATIONAL TRADE LOGISTICS OF FRUITS AND VEGETABLES”

DAY: Tuesday December 15, 2015 TIME: 10:00 am.
PLACE: Assembly Hall, WTC Barcelona, ​​Moll de Barcelona edifici Est..

Program of the event:
9:30 Arrival and registration of attendees.
10.00 Guest reception and welcome by Mrs. Rosa Puig
Commercial Director | PORT OF BARCELONA
10:10 Presentation by Mr. José Luis Guarga
Director of the Department of Agriculture and Fisheries | CATALAN
10:30 Presentation by Mr. Robert Perucho
Commercial Director | FRUITS OF PONENT
10:50 Presentation by Paul D. Vilanova
Strategic Director | MERCABARNA
11:10 Presentation by Alex Von D. Stempel
Director General | DIRECTOR GENERAL COOL LOGISTICS ASIA
11:30 Presentation by Ms. Silvia Juanes
Communications Director for Spain and Latin America | FRUIT LOGISTICA
11:50 Questions and answers
12:00 Cocktail

Source: Fruit Logistics