Celebrating World Bread Day

The event takes place on October 14 in preparation for the World Bread Day, which is the day 16. The event is part of the campaign ‘daily bread’, an initiative created with the aim of promoting the consumption of a food that has accompanied man throughout history: the bread. Its nutritional properties make it a staple in a healthy and balanced diet.

The chain of wheat, flour and bread joining forces through this campaign that you want to stop and reverse the downward trend in consumption. Based on the fundamental pillars of scientific rigor? Co and outreach, ‘daily bread’ has developed since its introduction in December 2007, numerous activities to improve the perception of bread among the population through a better understanding of its nutritional properties .