Koppert and Acadian Plant Health sign commercial partnership in Brazil
Koppert do Brasil and Canadian Acadian Plant Health do Brasil have signed a commercial partnership that joins their sales forces with the objective of commercializing R$50 million in bioactivators.
Acadian’s products, formulated with the extract of the seaweed Ascophyllum nodosum, will be offered within the Koppert Integrated System, which comprises a mix of biological inputs aimed at increasing the resilience and productivity of the main commercial crops.
Two years ago, Koppert launched two commercial brands of bioactivators – Stingray and Roadster – and positioned Acadian as a supplier to its portfolio of bioactivators.
“We decided to integrate the commercial teams and accelerate the business. We also have global synergy for the development of new products and formulations,” explains B2B manager at Koppert, André Cerignoni.
For Daniel Gheller, marketing and distribution director with Acadian Plant Health, the objective is to combine commercial efforts, using the technical experience and market access structure built by the companies to distribute the portfolio and offer producers a complete package for control of pests and diseases and reduction of stress on crops, contributing to greater productivity and sustainability of crops.
“We want to combine and offer two scientifically proven technologies, bioactivation and biological control, for producers who are looking for a sustainable model to obtain higher yields with profitability,” said Gheller.”
