Bridgestone present at The Tire Cologne 2018

Bridgestone, the world leader in the manufacture of tires and other rubber products [1], will be present at the international trade fair The Tire Cologne from May 29 to June 1 of this year. The company, famous for the high quality of its premium tires, retreads and mobility solutions, will demonstrate how its solutions allow fleets to reduce their overall operating costs, and grow distributors to grow and thrive. In addition, Bridgestone will show a selection of its latest tires, some of which will be presented to the public for the first time at this fair.

The preferred partner

Bridgestone has become the reference partner for both distributors and fleets. This is mainly due to the approach taken by Bridgestone to provide practical solutions that drive the business of distributors, allowing them to grow and strengthen in the changing world of mobility; ensuring, at the same time, that fleets and end users benefit from lower costs and better service.

Bridgestone Solutions

Total Tire Care is a Bridgestone package of solutions that encompasses its commitment to reduce the costs associated with tires for commercial vehicle fleets. By applying three basic principles (monitoring, maintenance and management), an optimum level of safety is guaranteed, wear and tear is minimized and all operational costs related to tires are reduced. Available in the 2,100 member distributors of the Bridgestone Partner network, this set of tools allows vehicle fleets to operate with maximum efficiency while reducing costs.

Fleetbridge, the new integral digital fleet management solution, is designed to provide state-of-the-art solutions for the management of fleets of any size and level of complexity. It makes the intricate workflows easier, while providing total transparency to the customers of the fleet. If doubts arise, Fleetbridge has the expert knowledge of the specialized staff of Bridgestone, both in the field and in the office. Fleetbridge incorporates radio frequency identification (RFID) technology and allows mobile inspection and processing of worksheets via tablets.

In addition, Bridgestone offers fleet managers the ability to easily access everything they need to know about their contracts, the status of their assets or the performance of their tires. Insights is a simple and practical solution to guarantee total transparency, online accessibility and flexibility to cover all types of specific needs.

Since all of these systems are interconnected, relevant information and one’s updates will be immediately available for the rest. All an achievement of effectiveness and a great way to save time.

Maximizing tire life

The idea is simple: the longer a tire lasts, the more kilometers it travels and the lower the cost per kilometer. Bridgestone will emphasize how the use of Bandag retreads significantly reduces the cost per kilometer of the tires, and how they work with BASYS, the carcass management and location platform, to maximize tire life, decrease the level of debris, reduce costs and provide safe, reliable and environmentally friendly solutions.

Complete range of products for passenger cars

Bridgestone will show a part of its wide range of articles for the end user, although the focus will be on two of its latest products. The summer tire for passenger cars Bridgestone Turanza T005, provides wet performance and exceptional fuel savings that, combined with high mileage, gives drivers full control over their everyday driving challenges, especially on rainy days. But that is not all. Bridgestone will present, in scoop in The Tire Cologne, a new product that represents a new course for Bridgestone.

Bridgestone products for commercial vehicles: for every need and segment

The Tire Cologne offers Bridgestone a perfect opportunity to present a selection of its wide range of products for commercial vehicles. The brands of Bridgestone, Firestone and Dayton will be present, together with Bandag and Protread, of retreading. Among the highlights for trucks and buses, we will find the recently developed range of medium-sized tires from Bridgestone, Firestone and Dayton, which will be shown at the fair at the fair. The Bridgestone RW-DRIVE 001, with its pattern for reliable traction in winter and safe handling throughout the year, will also have a place of honor. And not only in its original form: it will share the spotlight with the Bandag R-DRIVE 001+, the regional use flagship of the retreading company; a tire designed to last.

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