South Korea: Trade thrives drinks Pernod Ricard portfolio in South Korea

Trading portfolio drinks Pernod Ricard SA, recorded today a prosperous and sustained growth in South Korea, Kim admitted in this capital Dongwook, liquor brand ambassador of the French group in the Asian country.

Trading portfolio drinks Pernod Ricard SA, recorded today a prosperous and sustained growth in South Korea, Kim admitted in this capital Dongwook, liquor brand ambassador of the French group in the Asian country.

According to Dongwook, the most representative products of the French consortium on sales in that country are currently the Havana Club rum, tequila Olmeca, Absolut Vodka, Beefeater gin, whiskey, The Glenlivet and Malibu coconut rum, among others .

As for the marketing of Havana Club, stressed that Koreans also show a growing interest in knowing that Cuban rum, mainly due to its constant development, product quality, the ‘Master Class’ and the powers of cocktail with that brand.

Increasingly, Korean consumers prefer to opt for this product, the proof is the almost exclusive use of Habavana Club to prepare the world cococido Mojito.

Source: Pernord Ricard