This is the question that many managers and managers of producing and marketing companies worldwide ask themselves, and the answer is clear: almost 86% of the more than 78,000 professional visitors from around the world who attended the last edition of the fair , was directly involved in the supply and distribution of fruits and vegetables.
FRUIT LOGISTICA is the only meeting point in the world for buyers of fresh products. The number of professionals visiting the annual exhibition is increasing, and the number of buyers who visit the fair is much higher. As the latest survey of professional visitors during the event shows: almost 86 percent of the more than 78,000 trade visitors from around the world who were in the last edition of the fair were directly involved in the supply and distribution of fruits and vegetables, and many others in the production and export sectors, so they were looking to buy new technologies, services and raw materials. About 80 percent of the professional visitors occupied a managerial position in their companies.
What motivates you to return to Berlin again and again? For many, the most important thing is that they will find new products. When it comes to looking for fresh fruits and vegetables, buying the right machinery or selecting the best packaging, it is important to stay one step ahead. FRUIT LOGISTICA 2019 was full of new ideas – packaging that takes care of the environment, lines of ready-to-eat products, new and interesting varieties, space-age technology – and next year’s edition will bring even more advanced innovations. No other event in the world dedicated to the fresh produce business offers the opportunity to appreciate so many different options in one place.
Also, it’s not just about products. Understanding the business is very important as well, and FRUIT LOGISTICA’s extensive program of events helps its business visitors and exhibitors do just that, through presentations by leading experts in a wide range of industry fields and a report from Detailed and free trends about the future of the fresh products business. The 32-page Surprises in Store report details in detail the major changes expected from retailing in the coming decades and explains how product quality is increasingly important as a means to ensure sales of fresh products.
Participating in this leading trade show in the global fruit and vegetable trade also ensures that participants get in touch with those who have the freshest perspective on how the market is changing. FRUIT LOGISTICA always offers something new for each person each time they visit it.
Participating in FRUIT LOGISTICA is the best way to attract the attention of a totally global audience about products and innovations.