Viveros Hernandorena maintains its position as a leading nursery for stone fruit and confirms its international leadership in carob tree cultivation by signing a technical-commercial agreement with the Italian firm Comercial Gallo.
Viveros Hernandorena will participate once again in Fruit Attraction 2025 with a clear message: to consolidate its role as a leading nursery for stone fruit and carob, two strategic lines that define the present and future of the company.
“Carob is our flagship product for 2025. We have been promoting it for several years, and now we want to give it a special place of prominence at our stand. It is a crop with a present and, above all, a very promising future,” says Rosa Hernandorena Ribes, the company’s commercial director.
However, this nursery is not only leading the way in innovation and professionalization in this crop—which is booming due to its sustainable nature—excellent adaptation to poor soils and low water requirements—its resistance to Xylella, and its product, the carob, promising for the food industry—but is also advancing towards the internationalization of its Carob Tree project.
The company has just signed a technical-commercial agreement with the Italian company Comercial Gallo, located in southern Italy, to replicate the Carob Tree project that Viveros Hernandorena is developing in Spain. “With this agreement, we are taking a further step towards the internationalization of the project, in a territory with optimal conditions for the cultivation of carob trees, which are resistant to Xylella and adapted to areas such as Apulia and Sicily,” explains Hernandorena.
For Aldo Gallo, commercial director of Comercial Gallo, this represents a great opportunity to develop this crop in southern Italy as an alternative to other crops: “Carob is a traditional crop in our area, but the low level of professionalization offered by the Carob Tree project makes it an excellent opportunity to launch innovative farms with a modern, sustainable crop that has a great future. In our case, we will have a technical-agronomic area to approach this project with the highest guarantees.”
This boost for the carob tree is also supported by the transfer of knowledge and Hernandorena’s leadership in the Association of Innovative Carob Tree Companies (EiG), which promotes innovation and technical exchange between nurseries, research centres and producers.
High demand for stone fruit plants
At the same time, stone fruit trees remain a fundamental pillar for the company. “This year we have experienced very high demand for plants, especially nectarines, flat peaches, and peaches. These are projects led by professional companies with solid structures and well-organized value chains, who know where and how they will market their production,” says the commercial director.
With more than three decades of experience in stone fruit tree production, Viveros Hernandorena sees Fruit Attraction 2025 as an opportunity to strengthen commercial relationships, forge closer ties with national and international clients, and showcase its commitment to sustainable crops and the future.
You can find Viveros Hernandorena in Hall 3, Stand 3E09.
