Weather conditions during the winter and spring have generally been favorable for cherry cultivation. Winter provided sufficient chill hours, and spring progressed without major meteorological incidents, allowing for good flowering and proper fruit development in the field.
In this context, forecasts from the Valle del Jerte Cooperative Group point to a production volume that could range between 16,000 and 20,000 tonnes of cherries—figures that allow both growers and cooperatives to face the season with optimism.
The Group is made up of 15 cooperatives and has a membership of around 2,500 farmers. It markets cherries both in the domestic market and through exports to various European countries. Throughout the season, promotional activities will also be carried out in Spain, Sweden, Denmark and the United Kingdom, with the aim of boosting cherry consumption in key markets.
The start of the harvest marks the beginning of the busiest weeks in the Jerte Valley, where the cherry season is one of the main economic drivers of the region, generating employment and activity in cooperatives, packing facilities and agricultural holdings.
The Valle del Jerte Cooperative Group thus begins the season with strong prospects and with the goal of bringing cherries of the highest quality to the market.
