The Avocado Congress, to be held during Fruit Attraction 2026 at IFEMA Madrid, is consolidating its position as one of the most anticipated events in the fair’s technical programme. The conference will bring together producers, exporters, technicians and researchers to analyse the evolution of the international avocado market and the challenges the sector faces in terms of sustainability, innovation and competitiveness.
Organised by IFEMA Madrid in collaboration with sector organisations, the congress will feature technical presentations, round tables and networking spaces focused on sustainable production, water management, traceability and the opening of new markets. Key topics will include the digitalisation of subtropical crops, water‑use efficiency, varietal innovation and the profitability of avocado production in a context of climate change.
A global product with local challenges
Avocado has become one of the most dynamic products in the global fruit and vegetable trade. Spain, together with Portugal and Morocco, has positioned itself as a European reference in production and exports, while Latin America and Africa continue to lead in volume. The congress will address key issues such as:
- Sustainability strategies and water‑use efficiency
- Varietal innovation and climate adaptation
- Consumption trends and positioning in international markets
- The impact of global trade and new bilateral agreements
A space for sector dialogue
The Avocado Congress is conceived as an open forum for debate, where experiences from different producing countries will be shared and growth prospects for the European market will be analysed. The event will also help strengthen collaboration between the Avocado and Mango Interprofessional Organisation, producer associations and technology companies linked to the sector.
Fruit Attraction 2026: innovation and sustainability at the core
This year’s edition of Fruit Attraction, to be held from 6 to 8 October at IFEMA Madrid, will once again bring together thousands of professionals from the fruit and vegetable sector. The Avocado Congress forms part of its technical programme alongside other specialised events, reinforcing the fair’s role as an international platform for knowledge and business.
