The Regulatory Board Protected Geographical Indication “Citrus Valencians” Wheel Group and are driving the marketing of citrus Valencia in the Andean markets, mainly Peru and Ecuador. Currently in this area of the Americas citrus are imported from the United States and are considering to replace the Valencian productions.
Wheel Group’s interest in the Valencian citrus is evidenced by the presence of one of its shareholders in the fair Fruit Attraction 2015 in Madrid, Francisco Dabike, visiting the stand of IGP “Citrus Valencians”. At the same time, the group through its Manager in China Jorge Eduardo Rojas Pinochet, has been working on open protocols for both Peru and Ecuador, in addition to progress in marketing the Chinese market since March 2011, marking the second time I was invited to the Feria de Madrid.
The head of the Wheel Group in China, Jorge E. Pinochet, notes that: “It all started when I made contact with Melchor Duart Aparici (Valencian contact), he was the one who put me in touch with the IGP, with which we begin to share experiences and knowledge. At that time we had opened the company in Peru and we could see the need to find another provider citrus besides the United States, so too for our market of Ecuador, both major consumers of citrus. Currently, we are on the verge of opening these protocols Peru and Ecuador and with great interest the great Valencian companies of citrus in the Chinese market, we have always tried to contribute in all aspects and we hope in this sense a bright future “.
As he explained by the Manager IGP “Citrus Valencians” Director José Enrique Sanz, “Andean markets are very interesting for our citrus. In fact, Peru has a greater than 30 million inhabitants and a per capita GDP of $ 10.679, which is a perfect complement to all the other “market.
In addition, José Enrique Sanz has indicated that “it is necessary to establish and strengthen distribution channels in these markets mentioned above, which can be large consumers of our citrus”.
The head of IGP also highlighted the great work being done by both the Ministry of Agriculture as the Generalitat Valenciana for the implementation of procedures and protocols that protect the safety and health vegetable for export of our products to the markets mentioned above.
Source: Regulatory Board Protected Geographical Indication “Citrus Valencians”
