Planasa and Priméale join forces to market fresh asparagus in France

New Holland abril

This agreement will be in force for the next three campaigns (2021-2023). The asparagus season takes place during the months of February (week 6) and May (week 21).

Planasa‘s subsidiary in France, Planasa France, and Priméale, a subsidiary of the Agrial group, have signed a collaboration agreement whereby Priméale will become the exclusive sales partner for fresh asparagus, mainly white kind, for the next three seasons (2021-2023).

Planasa France cultivates 170 hectares of different varieties, mainly Darzilla, with which they expect to produce 700 tons of white asparagus. This asparagus is marketed under the brands names Domaine Saint Jacques and Priméale and they are sold through the main retailers in France.

The agreement was signed by Frederic Faillieres, Business Manager for Northern Europe and Operations Manager in France, and Siebrand Broens, Planasa’s Sales Manager for Fresh Produce in EMEA. On behalf of Priméale, there was the Sales and Marketing Manager por Les Essentiels, Christophe Charvieux.


For Planasa’s commercial managers this agreement means “collaborating with the largest agricultural cooperative in France in terms of vegetables and asparagus specifically, concentrating the supply of the asparagus market and creating more value in the production chain. It is also a desire to join the two main French growers’ associations (Maisadour and Copadax) to build complementariness. Priméale is going to help us not only to enhance the value of our asparagus varieties and our role as breeders, but also to promote our “Domaine Saint Jacques” brand and our HVE (Haute Valeur Environmentale) certification”.

Vegetable sector 1st range of the Agrial Cooperative Group, Priméale is a major player in fresh vegetables: carrots, potatoes, leeks, asparagus…Priméale, works every day to offer the best of fresh vegetables to consumers. Their keys figure in Europe are 750 00 T of products sold, 6 900 employees, 17 production aeras in Europe and Africa.

Planasa is an international company, leader in the agri-food sector, specialised in plant research, nurseries, and fresh produce. With approximately 1,500 hectares of land, it is one of the largest nurseries in the world and the world’s leading producer of fresh endive.