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New protected blueberry varieties boost Onubafruit’s standing across Europe

The CPVO has approved Community protection for eight blueberry varieties associated with the Onubafruit group, effective through 2056

By Redacción ECA

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Onubafruit
Variedad Demba de Onubafruit

The Community Plant Variety Office (CPVO) has granted Community Plant Variety Protection to a set of new blueberry varieties (Vaccinium corymbosum L.), through Decision No. EU 71461, adopted on 16 February under Council Regulation (EC) No. 2100/94.

The resolution recognizes the Dutch company FV.BV as the holder of the rights to the varieties ‘FV1901’, ‘FV1902’, ‘FV1903’, ‘FV1904’, ‘FV1905’, ‘FV1906’, ‘FV1907’ and ‘FV1908’, with protection valid until 31 December 2056 across the entire territory of the European Union.

For Onubafruit, the exclusive licensee in Spain, Portugal and Morocco, this milestone strengthens its commitment to varietal innovation as a key driver of competitiveness. The new varieties stand out for their performance, quality and adaptation to international markets, at a time when genetic differentiation is becoming increasingly decisive.

This progress is supported by market recognition: varieties linked to the group have been distinguished by the International Taste Institute and enjoy strong acceptance among European retailers, who value their consistency, firmness and reliability.

Demba variety by Onubafruit

Onubafruit
Variedad Demba de Onubafruit

In addition, access to protected varieties improves farmers’ profitability, reinforces the stability of farms and generates value in rural areas, aligning innovation with sustainability.

At sector level, the CPVO’s decision consolidates genetic improvement as a driving force in the transformation of blueberry cultivation in an environment of growing global competition.

Onubafruit is a second‑tier cooperative and a leading player in the production and marketing of berries, bringing together cooperatives from Huelva. Its model combines scale, varietal innovation and a strong commitment to quality and sustainability, with a solid presence in the main European markets.

FV.BV is a Netherlands‑based company specializing in the development and management of plant varieties, with a particular focus on berries. Its activity covers the breeding, protection and licensing of new varieties.

Onubafruit holds 50% of its share capital, strengthening the link between varietal development and production, and ensuring that innovation is aligned with real market needs.

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