The international trade fair FRUIT LOGISTICA 2026 is preparing a renewed edition with new experiences, immersive formats, and a focus increasingly aligned with the transformations of the global fruit and vegetable market.
Half a year after taking the helm of FRUIT LOGISTICA 2026, Alexander Stein already has a clear roadmap: to make the fair not only the largest showcase of the fruit and vegetable sector, but also the place where the transformations shaping the future of the agri-food chain are anticipated. For 2026, the Berlin-based fair is preparing an ambitious edition, with revamped formats and a central objective: to boost interaction among professionals, both inside and outside the exhibition halls.
“We want to take the experience to a new level,” says Stein. This vision is reflected in proposals such as the new Insights Stage, a platform where innovation will take center stage through presentations, demonstrations, and live debates. In addition, the Expo Tours will offer a privileged glimpse into Berlin’s logistics and distribution ecosystem, linking technical knowledge with the real-world context of a key city for European fresh produce trade.
Interaction will not be limited to the days of the fair. FRUIT LOGISTICA will expand its reach with regional meetings — known as Meet Ups — and will strengthen its ties with strategic markets such as Asia and Latin America. The aim is to reinforce its position as the most international meeting point in the sector: over 90% of its exhibitors come from outside Germany, and each edition gathers participants from more than 150 countries.
An event aligned with market priorities
Beyond the redesign of spaces and formats, the organizing team is working with a clear premise: staying in tune with the evolving priorities of the sector. Global trends such as agricultural digitalization, sustainability, traceability, and the development of postharvest solutions will play a key role in areas like Smart Agri and Startup World. There will also be dedicated spaces like the New Product Showcase, where companies can present their latest innovations, complementing the already well-established FRUIT LOGISTICA Innovation Award.
This ability to adapt is precisely one of the strengths Stein wants to keep fostering. “The market changes, challenges evolve, and our responsibility is to reflect those dynamics,” he says. From the boom in health-oriented products like berries, avocados, and exotic fruits, to the growing competitive pressure from third countries, the current context demands agile responses and spaces for strategic reflection.
Far from viewing this external pressure as a threat, the fair’s director sees it as an opportunity to build new alliances. “Competition coexists with collaboration. European producers are focusing on quality, branding, and transparency, while other markets seek to gain a foothold in Europe. We want to be the place where those connections happen,” he concludes.
The 2026 edition doesn’t just promise to showcase the latest in fruits and vegetables: it aims to be a turning point in the way the global fresh produce business is understood — more dynamic, more connected, and more future-oriented.
