BIG, the new strategic unit of DDB Latina, began working with Telepizza to Spain, Chile, Colombia, Peru and Ecuador as comprehensive, global and local agency. BIG will be in charge of strategic and creative development of communication Telepizza.
In the words of Jose Maria Rull, CEO and President of DDB Spain, “BIG has created a model for Telepizza based on BIG DATA for philosophy BIG RESULTS BIG IDEAS for integrating global and local teams.”
BIG has offices in Spain, Colombia and Chile where and actions are developed. Since BIG Spain a process for the development of brand strategy globally will be established.
The first activation of the agency in Spain began with the launch comprehensive NACHOS Telepizza during the months of July and August with presence in mass media and digital media. As shown in this link you can access a brand spot.
