AgroFresh, a global leader in AgTech solutions focused on postharvest technologies, is reinforcing its commitment to the berry industry as a Platinum Sponsor of Fruitnet Berry Congress 2026, the leading international event dedicated exclusively to the global berry business. The congress will take place on March 19–20 at The Pelligon, London (United Kingdom).
Through this strategic sponsorship, AgroFresh reaffirms its commitment to the global berry sector and its active role in building a more consistent, profitable and resilient supply chain. The congress will bring together key international stakeholders — growers, buyers, distributors and service providers — in a forum designed to analyse market trends, share knowledge and generate tangible business opportunities in an increasingly demanding market environment.
An integrated approach to optimizing the berry supply chain
Berries are high-value and highly sensitive products, where small variations in firmness, temperature or handling can result in losses, claims, reduced shelf life or diminished consumer confidence. Managing this variability is not only a quality objective but a commercial necessity..
In this context, AgroFresh delivers an integrated, data-driven approach that connects every stage of the berry lifecycle, transforming isolated interventions into a coordinated performance strategy. Harvista™, AgroFresh’s preharvest solution, optimizes harvest timing by reducing physiological variability at the source and reinforcing fruit quality prior to picking, creating a more predictable foundation for downstream operations. At the packing facility, Berrisys™ manages decay risk during storage and transport, helping maintain shelf life and stabilize postharvest performance, while Neolithics® applies artificial intelligence to inspect fruit quickly and consistently, improving grading accuracy, reducing waste and minimizing subjectivity.
During storage and transportation, Escavox™ enables real-time monitoring of critical cold-chain environmental conditions, supporting early intervention and more informed decision-making before berries reach consumers. Throughout the entire process, FreshCloud™ centralizes harvest data, treatment records, quality metrics and monitoring information within a single platform, improving traceability, enabling shelf-life prediction and optimizing distribution.
Through this integrated approach, AgroFresh not only enhances berry quality and consistency but also strengthens the resilience and profitability of the entire supply chain, positioning itself as a strategic partner for growers, distributors and retailers.
Strategic presence at Fruitnet Berry Congress 2026
During Fruitnet Berry Congress 2026, AgroFresh will demonstrate how quality consistency, loss reduction and shelf-life optimization can be achieved through a coordinated, end-to-end approach. As Platinum Sponsor, the company reaffirms its leadership and commitment to a sustainable, profitable and innovative future for the global berry industry, enhancing the visibility of its solutions while fostering key industry connections.
