Juan Marín, president of FruitVegetablesEUROPE (EUCOFEL), and MEP Clara Aguilera, presented in Brussels the campaign ‘CuTE, Cultivating the taste’, which will show European fruit and vegetable production to EU citizens.
The president of the European Association of Fruits and Vegetables, FruitVegetablesEUROPE (EUCOFEL) and PROEXPORT, Juan Marín Bravo, and the MEP Clara Aguilera, presented today at the headquarters of the Europarliament in Brussels the “CUTE, Cultivating the taste of Europe. ”
Juan Marín Bravo has stressed that this campaign values “the strength of community production and will defend European fruits and vegetables. In front of the fruit that comes from South Africa, the garlic from China, the artichokes from Egypt, the Europeans must value the work and the added value that our farmers contribute and the productions that are carried out in our territory, since it is an agriculture healthy, sustainable, serious and with an important social and economic impact on the whole of the European Union ”.
“We have a very professional fruit and vegetable sector that is making its way in Europe and other markets thanks to its innovation, making the greatest efforts to differentiate itself, offering optimum quality, freshness and safety,” said Aguilera.
CuTE has a budget of around 4.8 million euros (80% co-financed by the European Union) and over the next three years (2019-2021), actions will be carried out in 6 EU target countries (Belgium, Germany, Greece, France, Poland and Spain) promotional actions with 11 specific fruits and vegetables (strawberry, apple, watermelon, melon, table grape, kiwi, tomato, cucumber, sweet pepper, eggplant and zucchini), which will have a promotional support strategic in the context of this program, to explain in detail how European fruits and vegetables are produced and cared for.
The vice president and the director of PROEXPORT, Javier Soto and Fernando P. Gómez, respectively, have been present in this presentation in which they have also been able to visit the “Eurotour”, a mobile greenhouse that will depart from Brussels and travel through different European cities to show the sustainable model of community production. “PROEXPORT, together with APROA and FEPEX, are the Spanish entities that in this program, we will count the good practices that we develop in European fruit and vegetable production,” explains Fernando Gómez.
This is the first generic promotion campaign for European fruits and vegetables jointly promoted by national associations of the sector in France, Germany, Spain, Greece and Poland. “CuTE Cultivating the taste of Europe” is supported by a consortium of European producers made up of the EU Association (FruitVegetablesEUROPE) and 5 National Fruit and Vegetable Associations (AOPn Tomato & Concombre de France, AOPn Fraises de France, APROA, KZGPOiW, INCOFRUIT HELLAS) from France, Greece, Poland and Spain. Three other members of FruitVegetablesEUROPE also participate in the program (FEPEX, ANPCA and PROEXPORT).