Video of Siete Agromarketing with the highlight of “the Best AOVEs of D.O. Sierra de Segura 2016/17”


You already have at your disposal the video summary with the highlights of the Presentation of the Best Oils Extra Virgin Olive (AOVE) of the D.O. Sierra de Segura, corresponding to the 2016/17 campaign. An event held in Madrid, on December 14th, and organized in all its details by Siete Agromarketing, a communication and consulting agency at national and international level, with a long experience in the agri-food sector, and in which the Regulatory Council of this Denomination deposited its trust in awarding the coordination and start-up of this event.

The second edition of this presentation, sponsored by Caixa Agrobank and the collaboration of Elaia Zait, responsible for the design of innovative and avant-garde tasting cups for this occasion, had as a starting point to highlight excellence of the extra virgin olive oils covered by the Sierra de Segura Denomination of Origin and awarded the best of their campaign. To this end, a showcooking and tasting of his creations, directed by the media chef, Sergio Fernández, was prepared.

Through a unique sensorial experience, those attending this event have been able to enjoy the virtues of the best virgin olive juices of the D.O. Sierra de Segura, protagonists of exclusive tapas created ex profeso for this presentation. Thus, in the case of the oil awarded with the Ardilla Prize “Sierra de Génave Selección”, produced and marketed by SCA Sierra de Génave, Sergio Fernández produced ‘Hummus with regañas and Sierra de Génave’, a delicious proposal to which this oil would contribute fruity intense green with freshly cut grass, tomato, alloza and green apple, balanced in the mouth and with slight persistence of the spicy on the bitter.

The tasting prepared by the chef would be completed with the finalists of these awards, which were:

“Saqura”, produced by S.C.A. San Juan de la Cruz (Beas de Segura) and marketed through the cooperative group Olivar de Segura, Génave Bridge, Jaén. Described by its intense green fruity, light touches of ripe olive and banana, balanced in the mouth, bitter and spicy of medium intensity, with a slight persistence of bitterness, and presented with the tapa ‘Quail Escabeche with Agua de Azahar y Saqura’.

“Fuenroble”, fruity intense green where stands out the tomato and the grass. Balanced and in the mouth reminiscent of the green apple and olive leaf. Produced and marketed by Potosí 10 S.A., Orcera, Jaén, and with which the tapa ‘Papas rellenas con Crema de Fuenroble’ was made.

And, finally, “Castillo de Hornos”, produced and marketed by S.C.A Santa María Magdalena, Hornos de Segura, Jaén. Defined as intense green fruity, light touches of ripe olive and tomato plant. In the mouth stands the olive leaf. Balanced and persists the spicy on the bitter. Its tapa was denominated ‘Sweet Gachas with Castillo de Hornos’.

Custom events

From Siete Agromarketing we put ourselves at your disposal for the organization of events, presentations, graphic designs, promotional videos and corporate, that adapt to your needs, mobilizing all our know-how and experience. Our goal is to bring value and contribute to your company and brand see fulfill its objectives.

Video summary of the Presentation of the Best AOVEs of the D.O Sierra de Segura 2016/17


➡️Madrid receives the ‘Best Oils Denomination of Origin Sierra de Segura 2016/17

Descargar / Download PDF