Toledo will host the Business Agro Tertulia on Internationalization Your Brand sells: “Differentiated Quality”

New Holland Eng

Siete Agromarketing, the Ministry of Agriculture, Environment and Rural Development of Castilla-La Mancha and the Foreign Promotion Institute of Castilla-La Mancha (IPEX) organized next December 18, at 09: 30h., Toledo Tertulia Business Agro on Internationalization Your Brand sells: “Differentiated Quality”.

A gathering that will be attended by Mr. Francisco Martínez Arroyo, Minister of Agriculture, Environment and Rural Development Castilla-La Mancha, who will be responsible for closing the event.

Agro-food journalist Jorge Jaramillo will be in charge of moderating the gathering.

Toledo will be a meeting point for companies, quality brands, SMEs, etc. to talk about internationalization, with the main objective of dialoguing about the importance of the differentiated brand, an instrument to promote and sell abroad through different strategies, and how to introduce the product in international markets. Likewise, the emphasis will be placed on the importance of good management of internationalization and exportation, which guarantees success and positioning in national and international markets, and which large supermarkets are currently demanding.

The gathering will revolve around two blocks that will be the point of debate: Internationalization, keys to success; and Brand distribution and positioning.

The meeting has chosen this Toledo as headquarters with the aim of paying homage to the cuisine of Castilla-La Mancha, cradle of a wide variety of products of indisputable quality and a large group of foods whose prestige extends both nationally and internationally.

These products have a high added value, not only economic, but also social, since they are linked to a specific geographical area following a traditional method. The gathering has chosen as location the UCLM – Aula Magna of the San Pedro Mártir University Building (Calle San Pedro Mártir, 7 – 45002 Toledo).

The entrance will be free, but for questions of capacity it is essential to register (click here) or through the telephone: 656 394 875 or by e-mail:


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