During the 2016/2017 campaign, the brands ORANGE DE VALENCIA and MANDARINA DE VALENCIA, registered by the Regulatory Council IGP Cítricos Valencianos, have successfully paved the way in Spanish and European Distribution, through different Supermarket Chains. This positioning of its products in the line of sale has evidenced its good acceptance and the growing number of consumers seeking oranges and mandarins 100% Origen Valencia (Valencian Community) with superior qualities, and certified at all times with the IGP Cítricos Valencianos label.
The Association for the Promotion of Collective Brand “Orange of Valencia”, which is formed by three companies in the sector (Tresfrut, Germans Fuster and Brío) together with IGP Cítricos Valencianos, has obtained this good result thanks to the selection of a large product, accompanying it with a differentiating image, an exquisite design that conveys the concepts of Origin, Quality and Tradition, and above all offering to its clients proposals and very attractive presentations in the view of the Consumer.
On the part of the Food Distribution Companies participating in the first steps of the ORANGE VALENCIA project, they are satisfied with the results of the introduction, the good answers in their sales lines and above all because they have obtained the trust of being able to offer a product with guarantees of being 100% Origen Valencia, accompanied by a superior quality and a tradition in its process of cultivation, collection and conditioning, endorsed by the seal of the IGP Citrus Valencianos.
On the other hand, Original Valencia, S.L. , the marketing company of the brands “NARANJA DE VALENCIA” and “MANDARINA DE VALENCIA”, is very proud of the results of its first year of commercialization, at the same time that it is very grateful to its new customers, important Distribution Companies and Food, for having demonstrated their trust and being involved in such an innovative project and for the established close and established relationships that have served to grow and set the commercial guidelines for this new citrus campaign 2017/2018.
“Orange of Valencia” will be present in Fruit Attraction 2017 in Hall 7, stand 7C06J, where the different presentations of the product will be exhibited
Source: “Orange of Valencia”