171020_Balance Freshuelva

Freshuelva opens in Fruit Attraction new routes of commercialization and promotion for berries

Freshuelva has made a very positive balance of its passage through the last edition of Fruit Attraction in which, in addition to the participation, has increased the influx of public and demand for the red fruits of the province of Huelva. In addition, its active presence during the three days that has lasted this fair, has given the opportunity to open new routes of marketing and promotion for berries.

Susana Díaz, at the Freshuelva stand at Fruit Attraction.

Susana Díaz, at the Freshuelva stand at Fruit Attraction.

The most important national event in the fruit and vegetable sector, whose organizing committee is part of Freshuelva since the first edition, has again registered an increase in the public and has registered a significant number of economic transactions and an increase in the demand for red fruits has been observed again.

And is that companies in the red fruit sector take advantage of their stay at Fruit Attraction to strengthen ties with regular customers and open new avenues of business, increasingly abundant in the coming years. In this way, Bonafru, Frutas el Pinar and SAT Algaida have held their business meetings, with “very good results”, at the Freshuelva stand, which has once again become one of the most popular of Fruit Attraction, to which suppliers, marketers and auxiliary companies from different points of the national and international geography have approached.

Other partner companies in Freshuelva, such as Fresón de Palos, Cuna de Platero, Grufesa, Plus Berries, Flor de Doñana, Freshgarrido, Euroberry / Hortifrut, Inter Terra SAT, Green Valley Berries, Surexport, Andalucia Fruit, Onubafruit, Frescitrus, SAT Royal , Special Fruit Productions and Driscoll’s have had their own stand at the fair, from which they have made their commercial meetings and where they have also presented to the public their main innovations in terms of format or new products, in a further sample of their commitment to innovation and for quality as a differentiating element in the markets.

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In its commitment to the promotion and opening of new markets for berries, Freshuelva has signed an important collaboration agreement with the Association of Fruit Exporters of Chile (Asoex), representing the Blueberry Committee of this country

The objective of this agreement is to facilitate commercial exchange between the companies represented by both institutions, centered on blueberry, a fruit in which Chileans are among the world’s leading producers and with a significant flow of exports to China. the companies onubenses aspire.

In the same way, Freshuelva has laid the foundations for a future collaboration with the Assembly of European Fruit and Vegetable Regions (Areflh), which brings together 26 producing regions of Italy, France, Spain, Portugal, Greece and Belgium. On the part of Spain, there are six autonomous communities that are members of the same: Extremadura, Castile La Mancha, Murcia, Aragon, Catalonia and Andalusia, although the red fruit sector is not yet part of it.

Also focused on the promotion, in this case, of the strawberry, Interfresa has been attended by its prescriber, the well-known respondent and blogger Alma Obregón, who has competed with former basketball player Fernando Romay and the former coach of the national football team Vicente del Bosque in the promotion of the berries of Huelva.

On the other hand, Freshuelva has begun to work on the content of the fourth edition of the Red Fruit Congress, for which it has held meetings with a representation of Fruit Logística, as well as with representatives of the Italian Variety Consortium, together with the retail market, will focus much of the fourth edition of the Congress.

Source: Freshuelva

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