France: Sitevi 2015 points to the “heart” of agribusiness

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From five continents of Europe and above all, farmers, wineries and wine companies, olive growers, mills and bottling of olive oil, in addition to the fruit and vegetable sector, and to look Sitevi. 85% of the area is already reserved for five months to the holding of the 27th international exhibition of equipment and knowledge to these productions: a quote from 24 to 26 November. The fair approach does not change, but faces changes of substance and form for the occasion.

“Sitevi 2015 change logo, which represents the connection of the three agricultural sectors on which it is based and is an expert,” said Catherine Bernard-Darlet, Communications Director Comexposium, in the presentation of the next edition of the fair to Spanish media information on 1 July in Madrid. “But we also bring a new graphic identity that integrates our philosophy, that is, the close contact with the people who produce wine, fruit and vegetables and olive oil. We stand, then, in the heart of the production, “he says.

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There will be changes in the contents of Sitevi 2015, an exponent of the French region of Languedoc-Rousillon, “which is achieved a quality of its wines on par with Burgundy and Bordeaux in recent years,” says Catherine Bernard-Darlet. They assist in principle 78 new companies in the sectors of wine, packaging, fertilizers and pesticides.

The organization believes that the number of international exhibitors grow 10% compared to 2013. China and Australia participate. Some 30 companies have already signed up to advise farmers in wealth management, accounting, marketing and design, insurance, financing, contracting, etc. Visitors also find an outdoor demonstration area for various machinery and equipment. Tractor manufacturing companies will be present for the first time with the delegation of the parent company.

“The thirteen countries of the Mediterranean basin are the guests of honor facing exceptional showcase the skills of each agricultural sector that welcomes Sitevi” according to Bernard-Darlet Catherine, Director of Communications at Comexposium. It will be a tasting area, a photo exhibition and professional networking meetings. Job search will Sitevi place in 2015.

Innovation, the protagonist

Research and Development “We have proposed three themes for analysis, such as plant breeding, preservation of resources and exploitation connected,” said Communications Director Comexposium, and within them, attention will be given irrigation and consumption water, reduction of inputs, the varietal innovation and adaptation to climate change viticulture.

In this section, you can not forget the winners of Innovation 2015, in which international jury of experts included a Spanish: Florentino Juste, director of the Valencian Institute of Agrarian Research (IVIA). In the last edition, the organization of Sitevi awarded to 22 products of the three sectors present at the fair.

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