Fashion watermelon premieres ‘look’


Agatha Ruiz de la Prada has starred start of the first label of Fashion Watermelon, a product that opens new labeling emerged from the creativity of the famous designer and baptized with the leitmotif Heart of summer. The AGF Group has chosen the opening of the conference by Innovation of Mercamadrid to present the new image of their Watermelon Fashion, part of the promotional campaign for this product: The sweetest. Watermelons brand, characterized by its color, its sweetness and texture seedless, is now easily recognizable thanks to this new labeling by Agatha Ruiz de la Prada.

Within this campaign, not only commitment to freshness and art designer from Madrid, but it has been signed up as its face  the television presenter Anne Igartiburu, whom we can see in the last spot prepared for The sweetest.

The symbolic act of labeling that has had as special guest to Agatha Ruiz de la Prada has been made in one of the positions associated with Watermelon Fashion. Following the same, José Ramón Sempere, Deputy Director General of Mecamadrid, has dedicated a welcome to those present. Similarly, they intervened José García Martín, President of AGF Group; Jose Enrique Moreno Contreras, Commercial Director of AGF Group; and Crisanto Ampuero Brazier, Head of R + D + I of the AGF Group, who alluded to the recent study by the University of Cartagena, where researchers from the School of Agricultural Engineering (ETSIA) have developed a functional watermelon juice which reduces muscle soreness at 24 hours of intense sports activity.

Meanwhile, Agatha Ruiz de la Prada has alluded to the increasingly widespread fusion of fashion and gastronomy, emphasizing the use of design and innovation in the food sector. In that sense, the AGF Group has demonstrated its firm commitment to innovation within the sector, Sandia Fashion giving a new image according to its notoriety.

Source: AGF Group

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