KUHN Ibérica reinforces its commercial strategy incorporating the departments of Communication and Precision Agriculture

KUHN Ibérica has incorporated the Communication and Precision Agriculture departments into its organizational structure to reinforce its commercial strategy in Spain. Thus, the journalist Sofía Lázaro joins the company's team as Communication Manager and the engineer Abel Pozo takes the leap from the Commercial Delegate from the central area of ​​Spain to the Precision Agriculture Manager, to provide support in relation to the new technologies, both to distributors and to the final customer.

FIMA 2018 exceeds, two months after its start, the figures of surface and brands of its 2016 edition

Two months after its celebration, which will take place from February 20th to 24th, 2018, the FIMA 2018 international fair for agricultural machinery exceeds the exhibition area (16,000 square meters) and participating brands (1,500) to its 2016 edition.

McCormick X6 VT-Drive, Tractor of The Year 2018 in the Best Utility category

The McCormick X6 VT-Drive tractor has been awarded the prestigious "TRACTOR OF THE YEAR 2018" award in the "Best Utility" category.

Kubota presents its new self-guided solution, IsoMatch Autodrive-E

Kubota has presented IsoMatch AutoDrive-E, a new self-guided system for the aftermarket, which will provide comfort and efficiency to the current offer of precision agriculture IsoMatch.

Massey Ferguson presents its brand strategy and the main novelties that will be launched at FIMA

Massey Ferguson has announced its brand strategy for the next five years, its current range of harvesting and forage equipment, and the novelties it plans to launch at FIMA, during several days aimed at customers, dealers and specialized press has held in the facilities of one of its official dealers, Aguilar y Varo S.L., in the Sevillian town of Écija. The head of the Collection Area of Massey Ferguson, Miguel Angel Menéndez, and the product engineer, Daniel Díaz, have been responsible for presenting the latest additions to the full line of this brand.

Kubota brings Agritechnica its new system of integrated services for the farmer

The stand of Kubota in the last edition of the international fair of agricultural machinery, Agritechnica, has been full of novelties, among them stands out his new system Kubota Farm Solution, that facilitates to the farmers a complete integration of services and products to increase the productivity in the countryside. The firm also announced the new solutions for tractors and implements that allow greater precision, efficiency and comfort, the new self-guidance system for Kubota tractors and the new M7002 model.

Agritechnica 2017: BKT inaugurates its multi-subject campaign "A long way together"

The tire brand BKT has inaugurated in Agritechnica 2017 its new multi-subject campaign "A long way together" ("a long way together"), which gathers the witness of the previous campaign and transmits effectively the essence of the BKT brand in the different sectors of tire employment.

Massey Ferguson deploys its latest collection at Agritechnica 2017

The agricultural machinery firm Massey Ferguson has taken advantage of its presence in Agritechnica 2017 to make known some of its new products. Thus, while its new portfolio is consolidating, each and every one of the machines that have been presented at the Massey Ferguson stand at Agritechnica are completely new, from tractors to harvesters, packers, forage and telescopic machinery.

Gema Flores, new Sales Support & Marketing Specialist Massey Ferguson

Gema Flores, has joined as a new support of the Sales & Marketing department of Massey Ferguson, with the challenge of, on the one hand, giving support to the commercial team and on the other, contributing to the development of the brand's image, and to the objective of meet the needs of its dealers and customers in terms of advertising, events, print and digital media, as well as public relations and media sector.

Agritechnica: Massey Ferguson offers more added value to its customers with its 'Diamond' promotions

During the Agritechnica fair in Germany, which takes place from November 12th to 18th, Massey Ferguson, a global brand of AGCO (NYSE: AGCO), will present a series of Diamond promotions, which provide even more added value to the professional client.