Case IH announces changes in its marketing and network development departments

Daniel Stuart has been named the new Director of Product Marketing for Europe, the Middle East and Africa (EMEA), replacing Vincent Hazenberg, who has decided to leave the company. Stuart has been with CNH Industrial for more than 13 years. He has worked at St. Valentin since 2013, where he has been Global Product Manager of the smaller Case IH tractors, and previously, Product Marketing Manager for EMEA in the high power ranges. His previous experience within the group also includes five years covering Case IH’s precision agricultural systems for the UK market.

The Director of Product Marketing, based at the brand’s headquarters in St. Valentin (Austria), coordinates the strategic activities of the entire range of tractors and combines from Case IH and STEYR.

On the other hand, Peter Friis, current director of Commercial Marketing for EMEA, also assumes the new position of Director of Network Development for Europe, the Middle East and Africa.

In his new position, Peter will work to strengthen the dealer network in the different EMEA markets.

“Dan is an excellent choice, with a huge product experience, and I look forward to this new stage of his professional career,” said Thierry Panadero, Vice President and General Manager for EMEA. “I have been working closely with Peter for several months and I am sure he has the momentum, knowledge and experience to develop the Case IH and STEYR dealer networks and increase sales for the benefit of the company and our partners.”


➡️Case IH is committed to open data and digitalization, through its participation in the Internet of Food and Farm project

➡️Case IH assumes the challenge of leading the future technological development of digital agriculture

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